Free from! (Sense)

Yesterday's Guardian had a nice article about the rise of the gluten free diet, the latest pseudo scientific preoccupation of the worried well. I didn't give it too much thought. I've seen this sort of phenomenon many times before.

But today I found something that takes this to it's most absurd extreme.

That's right. Gluten free cosmetics! WTF!  Do ordinary cosmetics contain any gluten? Does even the most seriously affected coeliac sufferer have a problem with gluten on the skin?

There are people out there who will sell you dog shit if they could get you to buy it.

And with attention to presentation there are people who would buy it.