Here in the UK inflation is gathering pace and many essentials such as food and fuel are increasing in price much faster than inflation. One commodity that is increasing out of proportion but is an easy economy is bottled water, a triumph of promotion over substance. What sort of an idiot buys bottled water anyway, when what comes out of the tap is essentially free. In my local Asda you can get lemonade cheaper than water. Come to that what sort of an idiot drinks water at all. Things made with water, yes. Tea, beer......er thats it really, but not water. As W C Fields said "Water? never touch the stuff. Fish fuck in it."