Ads

 Advertising is a strange aspect of modern life. From the moment you wake and interact with the world you are bombarded with messages trying to persuade you to part with your cash in return for some overhyped item or service. Often it's never occurred to you in your life that you would want what's on offer.

What DZ considers ethical advertising simply describes what is on offer, and the ad may have the advantage of not taking itself too seriously, and or being entertaining in it's own right.

But all too often advertisers stray into practices that are less than ethical. False claims abound, particularly for slimming products,  medical devices, tooth whiteners etc, and some of these DZ has highlighted on this site.

And then there's hyperbole, and I've recently come across a glaring example of this. An ad that waxes lyrical about what they call "vertical room storage" functioning as both "decor and storage" and "a perfect example of how thoughtful design can transform functional elements into striking focal points....deepening the sense of coziness and connection to nature."

Or as DZ likes to call it, "Shelves!"